Stoke Car Hire Privacy Policy

Data Collection Practices

Stoke collects and processes various types of personal information.

2. Usage of Your Data

Your personal information is utilized for these purposes:

• Service Fulfillment and Contract Obligations:
  • We handle the processing and management of your vehicle rental reservations and contracts. We verify your identity to confirm that you meet our rental criteria. Our team facilitates the collection and return of vehicles, along with processing payments, deposits, and any applicable fees.
• Customer Communication for Contract Fulfillment and Legitimate Interests:
  • Providing booking confirmations, rental updates, and essential information. Addressing your questions and offering customer support. Informing you of any changes to our services or policies.
• Marketing Preferences and Consent Management:
  • We send promotional offers, newsletters, and service updates based on your consent or legitimate interest. You can unsubscribe at any time.
• Service Enhancement through Legitimate Interest:
  • Evaluating website traffic to refine user experience and site performance. Conducting assessments to improve our vehicle options and service offerings.
• Compliance with Legal Requirements:
  • Adhering to legal, regulatory, and tax obligations. Protecting against fraud and maintaining service integrity. Addressing disputes and upholding our terms and conditions.

Data Sharing Practices

Sharing Your Personal Information

• Partners and Service Providers: Third-party companies assist us in providing our services, including payment processors, IT support, and maintenance. These partners are bound by contracts to safeguard your data.

We do not share your personal information with third-party marketers.

Data Protection

At Stoke, we prioritize the security of your personal information by utilizing effective technical and organizational measures. Our approach includes encryption, strict access controls, secure server environments, and routine security evaluations. Despite these precautions, it is important to recognize that no method of internet transmission or electronic storage is entirely immune to risks.

Data Retention Policy

Stoke Car Hire retains your personal information only for the time required to fulfill its intended purposes, such as complying with legal obligations or meeting accounting and reporting standards. Retention periods will differ based on the specific type of information and the context in which it was processed.

Your Rights Explained

Your rights under UK data protection law:

• Accessing Your Information: Obtain a copy of your personal information records.

Contact us to exercise your privacy rights.

Cookies and Tracking Usage

Our website employs cookies and similar technologies to improve your browsing experience, assess site traffic, and customize content. You can adjust your cookie preferences directly in your browser settings at any time. This gives you control over your online experience while using our services.

Policy Changes

This Privacy Policy may be updated from time to time to incorporate changes in our practices or legal obligations. Any updates will be reflected on this page, along with a new "Last Updated" date. We recommend that you review this policy periodically to stay informed about how we protect your information.

Contact Stoke Support

For inquiries regarding our Privacy Policy or data practices, please reach out to us.